3M - Multimedia Projectors

3M is the presentation equipment leaders for offices, schools and hotel conference rooms. However, the feedback from their sales force was that they needed their sales material simplified so that the options and prices would not get lost in technical clutter.

This brochure organized and simplified choices, pricing and the technical details, while taking out the clutter. After this brochure printed, both sales departments and customer experienced sharply improved, as better, faster decisions were made, and technical and pricing confusions were eliminated.