McPherson Guitars - airport displays

McPherson Guitars wanted me to create only one display booth showing its guitars in one airport. I gave them three options, and owner Matt McPherson liked the three options so much that they expanded the campaign to all three options (rotating them monthly), with additional displays per airport, and in several more international airports. The displays became so successful that they are still in 12 major international airports to this day. This includes interactive audio samples, and a directory of the local stores where players can try specific guitar models. Matt McPherson said it’s their most successful marketing tool to date and that it was a major part of their increased sales, resulting in a ten year back-order (at one point) in sales of their custom shop guitars, and the need to hire more top-notch luthiers to produce them.