Cambria

Cambria is a premier manufacturer of quartz countertops, and we needed a site that reflected our prestigious products. We gave our site a sense of elegance, removed the clutter and simplified the user journey. In the process, we created web apps that gave our clients and sales force what they needed: a faster, more comprehensive purchasing experience. The applications included a 3D commercial and residential visualizer app with VR capability, a commercial and residential design palette app with robust zoom and search tools, and two augmented reality applications: one designed to see our countertops in your phone, and one that worked in concert with our print materials.

The site allows you to move seamlessly from any of the Cambria applications to other Cambria applications, and open all user-created compositions in third party architectural applications such as Modeller, 2020, Revit, Envision, AutoCAD, SketchUp, Bentley, Vectorworks, etc. It also employs a robust user-generated content platform with an identical experieince as Curalate, but with none of the high cost. In addition, we added sales, gallery and design web app tools, along with our Commercial Digital Market Place for consumers and pros. Combined with Salesforce, we can also track which content (images, copy, layouts, etc.) sells and which content does not. Sharing these upgrades with the Creative department allowed for improved marketing approaches.

There is only one site, but it serves up custom experiences based upon your user profile and user journey choices.